Introduction to Marketing

Introduction to Marketing

MKT 201
Credit Hours: 3 CRN: 23618
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Read Full Course Description
Semester: Spring 2024
Start Date: Jan 16, 2024 End Date: May 06, 2024
Community College: Germanna
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