Introduction to Marketing
MKT 201
Credit Hours: 3
CRN: 21937
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Read Full Course Description
Semester: Spring 2025
Sign up with your college navigator
Start Date: Apr 11, 2025
End Date: May 15, 2025
Community College: Germanna