Principles of Marketing

Principles of Marketing

MKT 100
Credit Hours: 3 CRN: 31093
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. Read Full Course Description
Semester: Summer 2024
Start Date: May 20, 2024 End Date: Jul 10, 2024
Community College: Tidewater
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